Tovanto
Work on your catering business, not in it.
- Idan Achrak — Partner, lead developer and architect; owns every release to production since 8 October 2026
- Itay Pizanty — Founder; leads the product, sales and the SEO
01 / The challenge
Most catering businesses run on memory, Excel files and a dozen WhatsApp chats. A good quote takes hours to put together, every event starts from scratch even when it has been done ten times before, and the owner is the head, the hands and the backup all at once.
Tovanto is made for catering businesses and event operators in Israel that run roughly 15 to 80 events a year with small to mid-size teams: too busy for spreadsheets, and too specific for a generic CRM that someone has to assemble and maintain.
- Orders spread across Excel, memory and chats
- Hours to build an accurate quote
- Every event starts from zero
- The margin is a guess until the month ends
02 / What it does
One system for the whole catering business, in Hebrew: leads and a sales pipeline, quotes built on real dishes and real ingredient costs, every event from start to finish, accurate supplier orders and stock, crew and tasks, and profitability reports. The same information is there at the desk and on a phone, in real time.
My part is the system itself. I am the partner who builds it, as its lead developer and architect, and since 8 October 2026 every release to production has been mine.
How it came together
- 2026-05Building startsWith Itay, I start building Tovanto as its lead developer and architect.
- 2026-10Closed betaTovanto goes live with its first customer, in a closed beta.
- 2026-10Releases are mineFrom 8 October, every release to production is mine.
- 2026-10On Google's first pagetovanto.com is second on Google in Israel for its main search, thanks to Itay's SEO.
03 / Highlights
Leads and a sales pipeline
Every enquiry, from the first call to the tasting and the quote, in one pipeline, so no lead waits in a chat.
Quotes on real numbers
Quotes built from real dishes and ingredient costs, so the margin is known before saying yes.
Events end to end
Planning, crew, equipment and payments, before, during and after each event, in one place.
Exact supplier orders
Orders come from the event itself: the right quantity, ordered once, with stock kept up to date.
Crew and tasks
Who works, what to prepare and when. The crew gets its tasks, and the owner stops being the bottleneck.
Profitability you can see
Planned against actual on every event, and the numbers that matter on one dashboard.
At the desk and on a phone
Built in Hebrew, right to left, for the office and for the floor, with the same information in both.
04 / Screens
12 screens · sample dataDesign noteTovanto is Hebrew-first and right to left, in the burgundy and cream of its own logo. The screens are made for the floor as much as for the office: the event day runs on a phone.
05 / Where it stands
Tovanto has been live with its first customer in a closed beta since October 2026.
Thanks to Itay's SEO work, in October 2026 tovanto.com was the second result in a Hebrew Google search in Israel for "catering management system", and the first system named in Google's AI summary for that search (my own search on 22 October 2026; results vary by person and by day).
06 / The partnership and my role
Itay Pizanty founded Tovanto and leads the product, sales and the SEO. He spent nearly a decade working events, from waiting tables to running a venue, and Tovanto is built from that work.
I am the partner who builds it: the lead developer and the architect. Since 8 October 2026 I have owned every release to production. I build it with Claude Code, from my own plans and under my own review.
Tech
- React 18
- TypeScript
- Tailwind CSS
- Supabase
- PostgreSQL
- Cloudflare Workers
- Astro
- Claude Code
A partner who knows the field, and a system built to fit it.
That is how I like to build.